This is one of our powdered chocolate mixes one puts in the milk or with water and powdered milk for a nice chocolaty treat. This is a common remedy here to encourage kids to drink their milk and many drink it everyday. As with many products here, there is an extra incentive - buying this brand over another type could win you a special prize.
Only in Brasil? I actually can think of a few different countries where this kind of thing might work. My first inclination for Brasil now, having lived here for more than four years, is that this kind of thing shows how far Brasil needs to go to join the "1st world." Although it is stated that one can win either they cow OR the equivalent in R$ of the value of it, what people who spend R$5 on chocolate mix powder are really buying it hoping to win a cow? Okay, so this might appeal to those in the interior who might have a good fazenda to keep the cow in. It might even appeal to the general minimum salary worker here in the city, since there is no law against farm animals within city limits, although the cost of upkeep of a cow might be a tad discouraging. Sure, sure, it's just a symbol to go with that fact that this is chocolate MILK, okay, whatever. It's still just a tad on the ridiculous side.
Um comentário:
That's Mooooootastic. I'd totally take a cow for the grand prize.
Postar um comentário